Athletes turn to crowd-funding to get “Aertime”

**For immediate release – 8th April 2014

  • Through a crowd-funding campaign, athletes hope to raise money to live stream the Irish Universities Athletics Association Track & Field Championships 2014
  • Aertv SportsLive offer a one-stop shop for Irish sporting organisations and clubs to showcase their events, increase their reach and live stream to a worldwide audience

For many Irish sporting organisations, clubs and athletes, lack of media coverage is an issue. RTE has limited airtime to cover the top tier sports and the cost of traditional production makes it very difficult for it to be worthwhile for broadcasters to engage in minority and niche sports.  However, in this digital era, an emerging trend of live streaming and crowd-funding has started in Ireland, giving power to the people.

In February, the Irish athletics community secured funding for live streaming coverage of their event through online donations. The athletes wanted the event streamed, after Athletics Ireland initiative with live streaming company, Aertv, proved a huge success. The IUAA were unable to attract a sponsor for their smaller event but through nTrai, a crowd-funding website, they managed to gather over the €1,800 that was required in just two days. The athletes promoted the event via social media and appealed to their community to donate by posting videos through their social media channels.

The campaign worked and Aertv produced the live streaming with givebacks to the community through live commentary on the day. Again the community engaged by posting pictures of themselves watching the live stream and the coverage received fantastic feedback. IUAA wish to repeat the success of this campaign and have initiated a new project to live stream their Track & Field Championships on 12th April.

David O’Shea, founder of nTrai said, “We are delighted to be hosting the project in conjunction with IUAA and Aertv. The indoor campaign went extremely well and I’m sure the athletes will get behind the project again. It’s a real example of participants helping to make their sport better.”

Philippe Brodeur, director of Aertv said, “Irish sports are often under-represented by the traditional broadcasters. We want to provide a platform for all sports in Ireland and share their passion. Aertv SportsLive can provide fantastic exposure and promotion for all sports and athletes. If budget is a problem for getting coverage, crowd-funding provides the solution and everybody benefits.”

To help support Irish athletes get the coverage they deserve, you can make a donation here http://www.ntrai.com/index.cfm/crowd-funding-projects/iuaa-outdoors-2014/

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