This new Nike ad featuring LeBron James is epic stuff

LeBron James, the most famous NBA star in America, has returned to his hometown club the Cleveland Cavaliers this year. Nike’s reaction on hearing this was obviously to dream up this epic commercial.

Shot all in black and white, its tagline is “This time it’s bigger than basketball” and it really emphasises James’ return to the city and its importance to the people. Nike usually pull off top quality ads, and this time it’s no different.

 

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