Is this the death of Tinder as we know it?

Tinder says that to date they’ve had two billion matches and that every day they see more than 850 million swipes and more than 10 million matches around the world.

Now, they’ve decided to charge for a premium version, ‘Tinder Plus’. Here’s how it works:

Heavy users pay
Tinder users will have to pay for Tinder Plus if they want unlimited swipe rights. A Tinder spokesperson could not specify how many swipes you can have before you’re charged.

“It’s not a set number. It’s based on an algorithm, and in some cases it is individual. The vast majority of our audience will never hit any swiping limit.”

Older users pay more, but not in Australia
In Australia, Tinder Plus will cost $24.99 per month. No matter how old you are.

That’s significantly higher than the subscription music streaming service Spotify, which is $6.99 for a basic account and $11.99 for premium.

In the UK people over 28 will pay £14.99, compared with 18-24 year olds, who will pay £3.99. That’s nearly four times as much once you hit 28. In the US, you’ll pay $19.99 a month if you’re 30 or over and $9.99 for younger users.

Tinder travel
Tinder Plus has a function called Passport which will mean you can search for matches anywhere in the world, not just in your immediate area. A spokesperson told Hack it will help to plan meet-ups before you travel.

Accidental swipe left corrected
Have you ever swiped left accidentally? Well, you’ll be able to pay to reverse that fateful misstep with their new ‘Rewind’ function.

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